According to a report by P&S Intelligence, the Middle East and African (MEA) energy-based aesthetic devices market is predicted to attain a value of $189.0 million in 2030, progressing at a 7.1% CAGR during the time period 2020–2030. The market is witnessing growth due to the rising preference for non-surgical minimally intrusive aesthetic treatments in MEA, increasing awareness among consumers about safety profile of these devices, surging geriatric population, and expanding medical tourism industry in the region.
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Geographically, Saudi Arabia dominated the MEA energy-based aesthetic devices market in 2019, which can be particularly attributed to the growing requirement for aesthetic enhancement procedures among both women and men in the country. Lip augmentation and liposuction are primarily gaining popularity in the country, as people are becoming more inclined towards keeping up with latest fashion trends prevalent in western countries.
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New products are being launched by companies operating in the domain in MEA for increasing their presence in the domain. For example, Lumenis Ltd. launched a multi-application program, Legend Pro+, with innovative technology in April 2019. It is a body and face platform that offers comfortable solutions along with immediate results, minimal pain and downtime, and long-time efficacy. The product can further be used without any anesthesia.